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SupaSailing at Palma International Boat Show 2026: Where Maritime Innovation Meets AI

palma boat showmaritime softwareartificial intelligenceyacht managementestela eventscharter managementmarina softwareboat show 2026

SupaSailing is proud to announce its participation in the Palma International Boat Show 2026, taking place from April 29 to May 2 at Marina Moll Vell in Palma de Mallorca. As one of the Mediterranean's most prestigious nautical events, PIBS 2026 brings together over 295 exhibitors, 600 boats — including more than 100 superyachts — and an expected 38,000 visitors across 65,000 square metres of exhibition space.

This year marks a milestone for SupaSailing. Beyond showcasing our comprehensive maritime software platform, our CEO Luca Longo has been invited to speak at the exclusive Estela Events at Astilleros de Mallorca, where he will present on how artificial intelligence is transforming the maritime industry.

Why Palma International Boat Show Matters

The Palma International Boat Show is more than just a showcase of beautiful yachts. It is the official kick-off of the Mediterranean yachting season and a critical networking hub where shipyards, brokers, marina operators, fleet managers, and technology providers converge to shape the future of the industry.

For 2026, the show features three main exhibition areas:

  • Superyacht Village — Vessels exceeding 24 metres, with the Superyacht Square dedicated to innovation, start-ups, and sustainability
  • Superyacht New Build Hub — 21 premium berths showcasing new-build superyachts from 35 to 80 metres, featuring leading shipyards and cutting-edge propulsion technology
  • Shipyards & Equipment — Marine technology, navigation systems, water sports, and professional training

The inclusion of a dedicated innovation hub at the Superyacht Square is particularly relevant for companies like SupaSailing, as it highlights the industry's growing recognition that digital transformation is no longer optional — it's the competitive advantage that separates thriving maritime businesses from those struggling to keep up.

Luca Longo at Estela Events: AI in the Maritime Industry

CEO Luca Longo speaking about AI at Estela Events

During the Palma Boat Show week, Estela Superyacht Agency hosts a curated series of networking events at Astilleros de Mallorca, one of Palma's most historic and active shipyards. These events have become essential touchpoints for superyacht industry professionals.

On Wednesday, April 30, SupaSailing CEO Luca Longo will participate in a Breakfast Seminar at Astilleros de Mallorca, presenting on "Artificial Intelligence in Maritime Operations: From Predictive Maintenance to Autonomous Fleet Management."

The talk will explore how AI is already reshaping key areas of maritime business:

  • Predictive analytics for charter demand — Using machine learning models to forecast booking patterns, optimize fleet positioning, and maximize revenue per vessel
  • Intelligent marina berth allocation — How AI-driven systems can dynamically manage berth availability, predict occupancy rates, and automate billing workflows
  • Automated document processing — Leveraging natural language processing to handle crew certifications, customs paperwork, and compliance documentation
  • AI-powered customer insights — Analyzing client behaviour across brokerage, charter, and fleet management to deliver personalized service at scale

"The maritime industry has traditionally been slow to adopt new technology," says Luca Longo. "But we're at an inflection point. The companies that integrate AI into their operations today will define the standard for the entire industry tomorrow. At SupaSailing, we're building the tools that make this transition accessible and practical for businesses of every size."

SupaSailing's Maritime Software Suite: Built for the Modern Fleet

SupaSailing maritime software dashboard

At the Palma Boat Show, visitors will have the opportunity to experience SupaSailing's full platform firsthand. Our software suite addresses every facet of maritime business operations, from yacht brokerage to marina management and beyond.

Charter Management Software

Our charter management module provides end-to-end booking management, itinerary creation, crew scheduling, and financial reporting. Charter operators can manage their entire fleet from a single dashboard, with real-time availability sync and automated client communications. The platform supports multi-currency invoicing, seasonal pricing, and integration with leading charter distribution systems.

Yacht Brokerage CRM

The broker module is designed specifically for yacht sales professionals. It includes advanced lead management, vessel listing syndication, automated matching of buyer requirements to available inventory, and comprehensive deal tracking from initial enquiry to closing. Sales pipelines are fully customizable, and the built-in analytics help brokers identify their most profitable market segments.

Marina Management Platform

For marina operators, SupaSailing offers a complete management solution covering berth allocation, contract management, utility metering, maintenance scheduling, and tenant communications. The platform's occupancy analytics help marinas maximize revenue per berth, while automated billing reduces administrative overhead by up to 60%.

Fleet Management & Tracking

Our fleet management module provides real-time vessel tracking, maintenance scheduling, crew management, and compliance monitoring. Fleet operators can track fuel consumption, schedule dry docks, manage insurance renewals, and generate performance reports — all from a unified interface that works across desktop and mobile devices.

Ferry Operations

The ferry module handles route management, passenger ticketing, schedule optimization, and regulatory compliance. Designed for operators running regular services, it integrates with payment gateways and provides real-time passenger capacity monitoring.

Project & Refit Management

The refit module supports complex project management for yacht refits and new builds. With Gantt-chart scheduling, subcontractor management, budget tracking, and milestone reporting, it gives project managers complete visibility over every aspect of a refit project.

The Growing Role of Technology at Boat Shows

The Palma International Boat Show's decision to create a dedicated Superyacht Square for innovation and start-ups reflects a broader industry trend. Maritime businesses are increasingly seeking integrated software platforms that can replace fragmented legacy systems — spreadsheets, standalone booking tools, and disconnected CRM databases — with unified solutions that provide a single source of truth.

According to industry analysts, the global maritime software market is projected to reach $4.5 billion by 2028, driven by demand for fleet management solutions, port optimization tools, and charter management platforms. The superyacht sector, which has historically lagged behind commercial shipping in technology adoption, is now one of the fastest-growing segments for maritime software investment.

This shift is evident at PIBS 2026. For the first time, the show's programme includes dedicated sessions on digital transformation, cybersecurity for yachts, and sustainable technology solutions. SupaSailing's presence at both the show and the Estela Events positions us at the centre of this transformation.

Networking at Estela Events

The Estela Events programme during Palma Boat Show week is renowned as one of the most effective networking opportunities in the superyacht calendar. The format includes:

  • Breakfast Seminars (April 29–30 & May 1, 08:30–10:30) — Intimate morning sessions at Astilleros de Mallorca with focused presentations and open discussion
  • Sunset Cocktails (April 29–30, 17:00–19:00) — Professional yet relaxed networking in the historic shipyard setting
  • Captains' Dinner (May 1, 19:00) — The iconic invitation-only evening at the House of Son Amar, widely regarded as the most anticipated event of the week

These events attract captains, yacht managers, brokers, shipyard directors, marina operators, and industry vendors from across Europe and beyond. For SupaSailing, they represent an ideal venue to demonstrate how our platform integrates with the daily workflows of every professional in the room.

Visit Us at Palma Boat Show 2026

Whether you manage a fleet of charter yachts, operate a marina, run a brokerage, or oversee refit projects, SupaSailing has a solution tailored to your needs. The Palma International Boat Show is the perfect opportunity to see our platform in action, discuss your specific requirements, and explore how AI-powered tools can transform your operations.

Key details:

  • Event: Palma International Boat Show 2026
  • Dates: April 29 – May 2, 2026
  • Location: Marina Moll Vell, Palma de Mallorca
  • Hours: 10:00 – 20:00 daily
  • Estela Breakfast Seminar with Luca Longo: April 30, 08:30, Astilleros de Mallorca

To schedule a meeting or request a personalized demo during the show, contact our team or book a demo through our website. We look forward to meeting you in Palma.

Follow us for live updates from the show on our social channels. Together, let's chart the future of maritime technology.

See SupaSailing in action

Book a free demo call and discover how one platform can run your charter, marina, fleet, shipyard or brokerage.

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